The Difference Between Pure White and Natural White Backgrounds in Product Photography

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How Pure White & Natural White Backgrounds Make A Difference

When we photograph your products, they’re shot against our natural white backgrounds, clean white surfaces in our studio that create a simple, crisp background for your product to pop. So what is a Pure White Background and why upgrade to it for your product photography?

The answer? While our Natural White Background option is clean and crisp, it still shows the natural shadows and tones of the original white surface the product was shot on, so when you place the image in an online store, you can see the edges of the photo. This is a great look for a few natural shots of the product that you’ll want included in a full suite of product images, but a Pure White Background matches the exact white background of an online website. This means your product image seamlessly blends against the webpage background.

Creating A Pure White Background For Your Products With Bauman Photographers

We begin this process by pathing your images, which is included in your upgrade to a pure white background. By pathing your images, we painstakingly make sure that your product is isolated from the background, then we transfer it to a seamless pure white background. 

The final product? E-Commerce photography that looks seamless, neat, and organized, and products that blend in with those on websites such as Amazon.  

One perfect example of this is our work with Friendly Shoes; a company that aims to help children and adults with motility issues to have shoes that are both fashionable and functional!  A company that we’ve worked with for the past few years, they reached out to us to invest in an upgrade to a Pure White Background for their e-commerce photography.  We first began their product photography by taking photos against the natural white background, and then we provided the seamless Pure White Background for their e-commerce storefronts. 

If you’re interested in leveling up the presentation of your products and creating a seamless store-front experience, we recommend looking into upgrading the background of your product photography to Pure White.

  

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