What are Clipping Paths?
Often used to create advertising images that display your entire product line composited together or to put products against either pure white or colorful backgrounds, clipping paths are a service we offer that separates your e-commerce product from the original background of the image. From there, you will have a variety of options to display your product on your website, in your marketing assets and in your online store.
How can I use Clipping Paths for my E-Commerce Product Photography?
One of the most popular ways that we use clipping paths is to place our client’s products onto pure white backgrounds so they blend seamlessly into e-commerce websites such as Amazon and Walmart. We can also match the background of your own online shop if your website is a specific shade. A great way to present the features of your product, it elevates your e-commerce photography and allows consumers to focus on the quality and build of the product itself.
While you have the option to include compositing of your line of products in your photography with us to create a header image or “hero” image for your marketing channels or website, investing in additional clipping paths for your images also makes sure that you have an opportunity to create more composites later on with new products that you add to your line up! With these files on record, you’ll be able to pull these images into one background with earlier or later product photography sessions, and create one composited image later on.
With clipping paths, you’ll also be able to composite your pathed image in environments where it’s often found without hosting an entire on-location photoshoot; whether you’re looking to show off a kitchen tool in a kitchen or an athletic product on the golf course, we’ll be able to composite your pathed image with other images to create the perfect, scene to advertise your product.
Lastly, clipping paths is part of the process we use to created ghost mannequins for apparel product photography. So you can see that clipping paths are a vital part of creating professional e-commerce product photography images that truly help your product stand out!
Using Clipping Paths for your E-Commerce Product Photography with Bauman Photographers
If you’re interested in adding clipping paths to your e-commerce photography with us, just let us know! We’ll work with you to make sure your product is photographed and prepped with all the options you need!