Creative Branding Session for a Creative Business Podcast
A budding endeavor by the talented Seismic team, the Go to Market Magic Podcast highlights scintillating breaks within the GTM movement as Heather Cole & Steve Watt share their expertise & talking to visionaries within the field. Highlighting the work that they do for Seismic as a global leader in the go-to-market industry, they wanted bold & bright images that popped off the page and caught the eye of viewers. Having worked alongside Seismic for event photography in the past & more, they knew they could rely on Bauman Photographers to craft a creative branding session that met their needs.
Creative Branding Session for a Creative Business Podcast
We started our work with the Seismic team by working alongside them to listen to what they wanted. As they generated a shot list to prepare us for what we needed, we crafted a vision plan for the session to make sure that we were able to capture every image that they needed, as well as any additional images that we thought that they might need to market their podcast both on their website and social media. Through emails and calls, we worked alongside them to set a plan to actualize their vision.
As the Seismic team wanted to be able to view the images as we took them, we used tethering; a technology that would project the images we took onto our laptop as we took them so we would be able to make minute adjustments to make sure that we got the perfect images that they needed. During the session, we linked their designer & marketing teams in via Zoom, screen sharing our photographs so they were able to make sure everyone who needed to be there could be.
After the session, we sent over the entire un-retouched gallery to make sure their design team would be able to get to work on the session as soon as possible while we worked on their retouched selections. Using basic skin smoothing, fly away removal, & more, we made sure to perfect their images so they would be able to immediately place their drawn on designs over the final images from their creative branding session once they received them.
Creative Branding Sessions with Bauman Photographers
It was an honor to work alongside such leaders of the industry as Heather Cole & Steve Watt as they launch their podcast with Seismic, and provide the photographs they needed to express their brand. We look forward to working alongside Seismic for more creative branding sessions such as this one, as well as future events and more!
