Commercial Branding Photography with Bauman Photographers
When one builds and innovates such as IMPREG does, there is a pride in what you do. And with a team that knows quality, they knew they needed a reliable team to capture one of their most recent projects in San Diego– and that’s when they reached out to us. Recently, we had the extraordinary opportunity to document the installation of their environmentally protective liner, a project set to redefine wastewater and stormwater infrastructure rehabilitation in San Diego county.
IMPREG, a disruptor in the industry, has introduced award-winning technology that revolutionizes pipe rehabilitation. Unlike traditional methods that pose significant environmental and public health risks, IMPREG‘s approach champions sustainability and efficiency. This project marks a monumental step forward in their mission to reshape the industry landscape with their environmentally friendly solutions.
Capturing the Installation Process
As this particular job featured the largest installation of environmentally protective rehabilitation liner in the Americas, and one of the largest in the world, we knew that we would have to be creative to capture the full scope of the project while also capturing the lively worksite. Sitting down with our team, we chose to attack this project from dual angles, opting to include drone photography with their commercial branding photography for this session. With the drone able to capture the scope of their work, we would be able to focus on capturing their employees as they worked hard to complete the project.
Drone Photography: Utilizing drone photography was instrumental in capturing the vast scope of the project. Aerial shots not only highlighted the sheer size of the infrastructure but also provided a unique perspective on the seamless integration of IMPREG‘s liner technology into existing stormwater systems. These images not only showcased the scale of the project but also underscored IMPREG‘s commitment to innovation from above.
Standard Photography: Ground-level shots complemented the aerial perspective, focusing on the intricate details of the installation. Close-ups of the team members at work, specialized equipment in action, and the installation process itself conveyed the dedication and expertise involved in implementing IMPREG‘s cutting-edge technology. Not only did we capture their team in action, we also were able to highlight them laughing and enjoying the project as well as group shots highlighting the team behind the work. Through this portion of their commercial branding photography, we were able to show the pride and joy their team brings to every project they work on.
Conclusion: Embracing Environmental Leadership Through Photography
Beyond documenting the installation process, the photography aimed to convey the broader impact of IMPREG‘s technology. Images captured the dynamic interaction between the team members, highlighting their expertise and commitment to excellence. However, commercial branding photography for IMPREG‘s trenchless pipe rehabilitation project was not just about capturing images; it was about celebrating innovation and environmental leadership. By combining drone photography & ground level photography, we were able to show the magnitude of the project, and the potential of their environmentally protective infrastructure solutions.
As IMPREG continues to set new benchmarks in the industry, we were honored to have been part of this journey. As we reflect, we believe our work with them is the perfect example of how commercial branding photography can amplify a company’s mission and values, resonating with stakeholders and inspiring change.
