Launching A Brand: Where Lifestyle Product Photography Fits
When launching a new product for your ecommerce store, it’s important to get images of your product that both pop and look professional– and Yuza knew that! Yuza, a brand that offers a unique ready to drink marine collagen tea, sought images that show off the hard work they put into their innovative products, choosing to work alongside Bauman Photographers to achieve this.
For their e-commerce images, we shot the product in its packaging on white backdrop and used clipping paths to place it onto a pure white backdrop. By choosing to upgrade their basic e-commerce photography by using clipping paths and placing them onto a pure white background, their e-commerce images seamlessly blend into the background of their website, as well as any other retailer that they may choose to work with to sell their product!
Taking Lifestyle Product Photography To The Next Level
Though Yuza first reached out for e-commerce product photography, we offered to also set up a lifestyle product photography session – images that include styling, props, and brand design – to pair alongside and create images that could be used across their website in different capacities.
For their lifestyle product photography session, we chose two set ups – (1) a simple blue background that matched their calm, oceanic brand image and (2) a clean spa-like environment to show how one might enjoy their marine collagen tea in their day to day life. With both sets of images, they were carefully retouched so the product would look their best; by removing blemishes and wrinkles that occur during transport, we were able to show off the high quality that Yuza offers their customers.
Working With Yuza
It was a joy to work with Yuza to provide both e-commerce and lifestyle product photography to show off their impressive product – especially one that has become a staple for our office! Yuza has been able to utilize these images across their website, which is always a joy and honor for us to see!
